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When promotion goes wrong: Rusko vs. MadDecent

0 Comments 20 March 2012

On 19 March 2012, Rusko (http://twitter.com/#!/ruskoofficial) seemed to be very upset about his upcoming album:

“Try and keep something under wraps for months and then the fucking label allows a full live stream. Congrats @maddecent it’s everywhere now”

He kept on expressing his rage against the label – whether it is a fake promotion idea or a real PR desaster, Rusko caught our attention, as the ranting did not stop, as apparently his tracks were exposed before the actual release date on 27th March 2012:

“U fcking useless numbsculls @maddecent all the hard work keeping it off radio, no djs, off YouTube, till release day was for nothing. Thanks”

“Cunts” 

Knowing how long it takes sometimes to produce a real good album (read the Trickski interview on stylistberlin), it must have been a pain in the b*** to see a load of work vanishing into “nothing”:

“27th march I’m free. I might just put the album for free on my website to fuck em. I just want you guys to have it”

“I’m gonna post the fucking torrent links the day of release. No $ for u @maddecent”

“And il upload the cunting thing myself”

Apparently, mixmag, where his music stream was posted, took action and put the streams offline:

“The streams been taken down. Job 1 done. Job 2, I have to wait til I get back to the US. I may go to prison for job 2 ;@”

Trying to find traces of it on the internet, resulted in a stream to which stylistberlin has no access to:

http://www.mixmag.net/words/news/stream-new-rusko-album-songs

“@Mixmag no messengers shot! U guys r just reppin – big up for that!”

All his tweets can be read in the screenshot below:

stylisberlin asked MadDecent about Rusko:

stylistberlin: “@maddecent before we spread the word, would you like to hand in a statement about @rusko?”

maddecent: “@stylistberlin yes – his album is out worldwide march 26. Thanks”

Mixmag has not yet replied to our questions.

We love mixmag, and Mad Decent is a respectful label, as Rusko is loved by many – we hope that it all was just a very unfortunate misunderstanding or a rather brilliant/tasteless PR movement.

Anyhow, Rusko is everywhere on the internet at the moment.

We would say: WIN.

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