trend IT UP, the dm label and the products:

trend IT UP is a hohuse label by German drugstore chain dm. Their products range from lipstick (lipgloss, lipliner…) to nail enamel. Our favourite picks so far are:

The Ultra Matte Lipstick No.050:

& the Ultra Matte Lipstick No.060:

BECAUSE, dried rose petal colours are just in style this season!

The English-speaking world will probably not have noticed, but our all-time-favourite dm Drogerie Markt wikipedia – dm drugstore is hosting a blogger event in February!

• When: 12. & 13. February 2016
• Where: Düsseldorf, NRW
• What: One day of trend it up Blogger-event dedicated to beauty & fashion
• Details: Kick-off dinner on Feb 12th, and full trend IT UP event-day on Feb 13th (appox. till 16h)
• Travels (train), catering during the whole time, hotel stay will be provided by dm
• Who: 16 bloggers, chosen by a panel of dm judges

Why stylistberlin wants to post about this and participate in the event?

• There are few English blogs writing about German cosmetics products, IMHO – so this will be the perfect opportunity to introduce dm products and the event in Germany to an international audience, as stylistberlin has currently readers all over the world
• We love, love, love dm – because of the company’s awesome working conditions and policy! dm is famous for it’s flat hierarchy level in the company: “Die Unternehmenskultur ist geprägt von flachen Hierarchien mit dialogischer Führung und großen Entscheidungsspielräumen der Mitarbeiter. Nach eigenen Angaben räumt der Unternehmensgründer Götz Werner dem Arbeitsklima einen höheren Stellenwert ein als dem Profit.”
  This means the founder, Götz Werner, always thought the working climate was more important than to gain profit.
• We believe in what is blogged on stylistberlin – product reviews are honest and straightforward, which perfectly aligns with the guidelines of dm‘s philosophy
• We are no kids any more, and we know what the trendsetters of tomorrow want – professionality while approaching the products and introducing them to our readers is ensured

And to YOU: If you have a blog and want to participate in the blogger’s event by dm, feel free to apply over their website. Deadline is Jan 13th, so you need to hurry up!