Korean skin care products have been in the spotlight for quite a while. Customers get a high-end product for a lesser price than those established Western brands where a lot of money is spent on advertisement.

One of my favourite Korean brands that offers skin care solutions as well as a wide range of  make up products is Missha. I have been using all their products since the very beginning, and only missed a few lines:

“Missha (Korean: 미샤) is a South Korea-based skincare and cosmetics manufacturer, retailer and a franchise business. It is part of Able C&C Co., Ltd.

Missha products range from makeup, skin care, to body and hair products; such as All-Around Safe Block Soft Finish Sun Milk SPF 50, Cool Fitting Body Gel and Hot Burning Body Gel.

Missha is also known for making high quality, lower cost duplications of more expensive brands.”

Missha history in years

2000-2003

Established company Able C&C Co., Ltd.
Officially launched MISSHA online brand
Began its portal Beauty Net

2001: Began selling Beautynet products.
2002: Officially opened MISSHA’s first franchise.
2003: Online Beautynet surpassed 10 million of its own users.

2004-2007

Surpassed 200 Missha franchises.
Established ABLE C&C USA Corp.

2005: Opened its franchise on Fifth Avenue in New York City.
2006: First franchise opened in China and Europe
2007: Donation event

2008

Opened its store in Don Quijote shopping mall in Japan.
Opened its store in Lotte mall in China.
Opened its store in Dubai mall.

2009

Opened its first franchise in Romania and Saudi Arabia.
Opened its franchise in airport Japan.
Achieve its total sales of ₩181 billion

2010

10th Anniversary
Surpassed 5 million members.
Opened its first franchise in Venezuela and New Zealand.
More than 360 franchise opened in China

2011

Contracted with UNICEF.
Opened its store in Asiana Airlines.
Opened its franchise in Russia and Mexico.

[…]

2015

Opened first store in Germany: Ingolstadt

Yes, finally, after more than a decade, Missha is sold and distributed in Germany directly: http://shop.missha-deutschland.de

The German skin care community and beauty bloggers are slowly getting into Korean skin care, and have discovered the first Missha shop in Germany, in Ingolstadt in Bavaria. You can find them on facebeook: https://www.facebook.com/missha.germany, where you will get the newest updates on products and events!

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